Because some of our DIYers are not just hobbyists but some are also creatives and budding entrepreneurs, here is a little advice from our new guest blogger, Clarissa Caouette. Clarissa is an entrepreneur at heart. By day, she is the proud owner of a residential cleaning company. By night, she is writing about business trends as well as her other passion - home decor and gardening. When not working, Clarissa can be found with her family in their home just outside of Nashville, TN.
Small businesses are becoming more and more easy to start-up given the new possibilities offered by technology. Though it may be easier to start a business today compared to decades before, there still are many things you have to do and consider to keep up with your consumers and to remain relevant. It doesn’t cost much money to start a small business either, especially if you are starting a blog or an eCommerce store.
Many people have been drawn to the new aspect of e-commerce as it is more convenient and easy to shop and get the things you need and desire. Everything and everyone is online and your business should be too.
Every small business should have its own website, no matter the business type. It is the smartest thing to do to keep up with mainstream consumers and the latest technology. But when you are keeping up with the latest technology, you should also practice precautions when it comes to data protection and security. You want your customers to trust you and when you have a working business website, you can attract cybercriminals.
Staying up to date means keeping up with cybersecurity measures as well.
If you are a business owner or an aspiring one, you should consider frequent research, networking, and online or local training sessions to stay up to date with the latest relevant information. There are many reasons why your business should have a website and here are a few.
1. Customer expectations
Your customer expects you to be innovative, interesting, and timely at the least. Your
customers will expect you to be up to date with the latest trends and technology.
Customers expect your business to have a corresponding website that works properly and is user-friendly. User-friendly websites contain easy to use tools, tabs, and options and feature interesting content, photos, infographics, and more.
The goal is to have a solid business-customer relationship. You must make sure that
your customers trust you. If you don't have a website for your business it may be harder for future customers to trust you. There are many web design companies online that are reputable for help in creating a website, including finding a domain name, web design, copy, images and more.
2. You have more control
When you have a website you have more control over your products and your time. You control the narrative of your business. You control what your customers see and how your customers feel about your business. We all know you can control this image through other outlets on social media, but having a secure user-friendly website gives your customers a reason to trust you.
Even going to the extent of having a blog on your website is beneficial in many ways.
Not only are you able to get your message across but your mission as well. Businesses often use the design and mood of their website to help determine the personality of their business. This is a fast process so there is no delay in communication, verbally or technologically.
If you want to you could utilize social media to your advantage as well. Social media is known for being the way some stars got their beginning. Take advantage of the easy and convenient ways of communication to network and build relationships with
customers and colleagues.